Measuring the Size of the Target Market Area In the attempt to make a match between the firm and the target market, the SBO must be provided with information about the following:1. the number of potential customers, and2the population growth trend of the target market area. Knowing the number of potential target customers will provide the means for ascertaining the most economical approach to reach them. This will even help in deciding whether or not to continue adapting to the target market. Information about the growth trend of the target market area is very important for the firm. To most companies, growing markets offer several advantages, One of them is expanding sales potential. give me an explanation about it